AWI Report Sheds Light on Free Range Claim

AWI recently published a report on the USDA’s label approval process for “free range” (and equivalent) claims. The report shows that the USDA inadequately defines and evaluates the claim. As a result, consumers are misled and farmers who actually do meet consumer expectations for what “free range” means—by giving their animals ample opportunity to roam outdoors—are placed at a distinct disadvantage.

Read the report USDA Gives Producers Free Rein Over “Free Range” Product Labels to learn more about the free-range claim.

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