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AWI Quarterly

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2 Articles

Stay Savvy on Animal Welfare Food Label Claims with AWI’s Updated Guide

Feature Article Winter 2025

AWI recently released new and improved versions of A Consumer’s Guide to Food Labels and Animal Welfare to help compassionate consumers purchase more humane food options. This guide includes definitions, and the animal welfare implications, of some of the most common labels applied to dairy, egg, meat, and poultry products. For those who wish to have something

Lax Label Claim Oversight Undermines Consumer Expectations

Quick Read Fall 2025

AWI has commissioned several surveys over the past 15 years regarding consumer attitudes about animal-raising claims on meat and poultry packaging. In most, including the most recent survey conducted earlier this year, the overwhelming majority of respondents agreed that food producers should not be allowed to use the claim “humanely raised” on meat or poultry product labels